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Before
I even start sketching out ideas for a client, I interview them. Their target
market, and the marketing media in which their logo will appear, is my inspiration.
These days marketing starts on the internet. The best logo designs for the
web are simple and clean and it should work at any size - large for a splashpage,
smaller for the homepage and even very, very small - something that could
be used as an icon for social networks. And considering the nature of the
subject, I used a happy and relaxed typeface - just like how I would feel
if I were there right now. |
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